You will navigate the decision-making process, considering the “why” and “why not” factors, and uncover intangible benefits for your organization, beyond finances. Learn how to engage stakeholders effectively, utilizing proven strategies and tools to design, implement, and manage campaigns. You will gain practical skills that you can apply within your nonprofit context.

This course is eligible towards the completion of the Certificate in Fund Raising Management

Objectives:

• Understand fundraising campaigns including capital, endowment, combined, comprehensive and project in a way that is clear, useful and engaging;
• Consider the “why” and “why not” when deciding whether or not to design and implement a fundraising campaign;
• Appreciate the intangible benefits, beyond money raised, that a nonprofit can receive through a fundraising campaign;
• Engage a diverse range of stakeholders to drive the campaign’s success;
• Utilize strategies, tools, and forms available to design, implement, and manage a successful campaign;
• Be aware of ethical issues associated with campaign fundraising; and
• Apply learnings from this course to the context of their own nonprofits.