This course is eligible towards the completion of the Certificate in Digital Fundraising

Objectives

• Understand the role and significance of digital strategies in expanding fundraising abilities for nonprofit organizations.
• Recognize various digital fundraising techniques, such as social media fundraising, email, website, influencer partnerships, and cause-related marketing.
• Gain insights into identifying and engaging with influential individuals who align with your cause and can support your fundraising efforts through strategic partnerships.
• Develop strategies for creating compelling and persuasive digital fundraising campaigns that resonate with your target audience and inspire them to take action.
• Understand the ethical considerations and legal implications associated with digital fundraising strategies, including data privacy, transparency, and compliance with fundraising regulations.
• Recognize the role that generative AI can play in your digital fundraising efforts.
• Apply the knowledge gained throughout the course to begin developing a digital fundraising strategy that incorporates innovative techniques and aligns with your organization’s goals and mission.

Schedule:

The course is offered in the following two formats:

(1) In-person

The in-person class is three days in length.

Day 1: 8:30 a.m.–5 p.m.
Day 2: 8:30 a.m.–5 p.m.

(2) Virtual (Live) Schedule

The live, virtual class is held over six sessions from 2pm to 5pm Eastern and hosted using the Zoom platform. 

Training Policies:

Please review the attendance policy and cancellation/transfer policy before registering.n