The Certificate of Excellence in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits. Packed with practical advice and customized for nonprofits with limited time and financial resources, you can attend the webinars live or watch the recordings—or a combination of both.

Recent and rapid changes in digital fundraising are here to stay! Develop and strengthen your skills and stay on top of the latest trends by earning CEND’s Certificate in Digital Marketing and Fundraising. The course offerings in the program are synchronous and live. Three to four sessions are included in each course, and each session lasts only three hours. The curriculum ranges from the basics of optimizing social media for effective fundraising to next-level digital techniques and strategies to expand your organization’s fundraising abilities. This certificate is awarded upon successful completion of three key courses.

Required Course :

Introduction to Digital Fundraising

If you work in fundraising today, you likely have at least a basic understanding of fundraising software, websites, apps, platforms, plugins, etc.—it’s essential. Nonprofit organizations can improve their fundraising skills and make a bigger impact in society by utilizing various digital strategies. The purpose of this course is to provide you with the information and abilities required to successfully explore and apply these digital strategies. You will explore innovative digital fundraising techniques that can expand your organization’s reach, engage supporters, and generate increased support. By the end of this course, you will have the knowledge and skills to begin leveraging a range of digital strategies to expand your organization’s fundraising abilities.

Then, select any two from the following list:

Social Media Strategies for Effective Fundraising

In the beginning, nonprofits raised funds primarily through direct mail. Supporters mailed in checks and received updates about your organization through their mailboxes. Then, there was website-based giving. Supporters were able to give whenever and wherever they wanted via an online giving page hosted on your nonprofit’s website. Now, we’re seeing the third shift in fundraising occur in real-time, as social giving takes center stage. With social media fundraising, supporters want to donate and experience continuing engagement in-channel on the networks they’re already spending significant time on.

Throughout this course, you will explore the fundamental principles and strategies of optimizing social media for fundraising purposes. You will learn how to create compelling content that captures the attention of your target audience and aligns with your organization’s mission. Discover the techniques for crafting impactful social media posts, including engaging storytelling, persuasive messaging, and utilizing visuals to evoke emotion and inspire action.

Email and Website Marketing Strategies for Effective for Fundraising

Finding donors for your charity means speaking to them personally, over time, to build trust with convincing arguments. Just think about the sheer volume of ads, businesses and charities yearning to be heard — it’s a lot of competition. If you want to stand out, you’ll have to launch emotional hooks that’ll make you more memorable while telling people exactly why they should donate and how they can do so. That means giving quick, regular updates on the cause itself as well as providing something people can enjoy or engage with every week. 

This course is comprised of three modules: Email Marketing Strategies, Website Optimization for Fundraising, and Donor Relationship Management. By the end of this course, you will have a comprehensive understanding of email and website strategies for effective fundraising. You will have developed practical skills to create impactful email campaigns, optimize their fundraising websites, and cultivate meaningful relationships with donors in the digital realm.

Digital Fundraising Excellence

Successful fundraising in the fast-paced digital world of today necessitates staying on top of trends and applying innovative techniques. This course is designed to equip you with advanced techniques and strategies that will elevate your organization’s digital fundraising capabilities to new heights. You will gain insights into utilizing data analytics to inform and optimize your fundraising efforts. Explore techniques for analyzing donor data, identifying trends, and making informed decisions to maximize fundraising outcomes. Discover how to leverage technology tools such as AI, donor management systems, CRM software, and fundraising automation platforms to streamline your operations and enhance efficiency. You will be equipped with strategies to leverage data, utilize technology tools, innovative strategies, and personalized approaches to maximize fundraising outcomes, engage donors, and achieve greater impact for your organizations