You will be equipped with strategies to leverage data, utilize technology tools, innovative strategies, and personalized approaches to maximize fundraising outcomes, engage donors, and achieve greater impact for your organizations.

Objectives

• Understand the importance of data-driven decision making in digital fundraising and learn techniques for analyzing donor data to identify trends, patterns, and opportunities.
• Understand how to utilize AI to help inform your data-driven decision making and segmentation.
• Understand the concept of personalized donor experiences in the digital realm and learn strategies for creating customized donor journeys that deepen relationships and foster long-term loyalty.
• Gain insights into segmentation techniques for targeted messaging and personalized communication with donors, ensuring relevance and resonance in your digital fundraising efforts.
• Explore advanced donor stewardship practices in the digital context, including techniques for recognizing and appreciating donors, cultivating relationships, and ensuring donor retention.
• Understand ethical considerations and legal obligations related to advanced digital fundraising techniques, including privacy, data protection, and compliance with fundraising regulations.
• Apply the knowledge gained throughout the course to develop a comprehensive digital fundraising strategy that incorporates advanced techniques and aligns with your organization’s goals and mission.