This course is eligible towards the completion of the Certificate in Fundraising Leadership

Who is this course for?

• Fundraisers either at entry or intermediate level.
• Designed for fundraisers wanting to take their approach to the “next level” this course is designed for anyone with responsibility or interest in developing overall or program specific fundraising strategies.
• Ambitious fundraisers aiming to step up to leadership roles.
• Those new to the fundraising sector looking for valuable context and insights CEO’s or Board members of organizations with emerging fundraising programs or strategies that need refreshing.

Learning Outcomes

By the end of the day you will:

• Understand the strategic planning process and be ready to apply it within your organisation
• Have created an outline plan and identified key issues to address in your fundraising program
• Understand the trends and influences on fundraising in Australia and what that might mean for your organisation
• Have applied key benchmarks to your fundraising program to see where future returns can come from
• Have access to a suite of tools to assist with strategic planning.

Key Topics

• Understanding the market – political, economic, social, technological factors influencing fundraising; fundraising trends, how to assess competitors.
• Understand your organisation – fundraising culture (including survey results); ambitions and internal enablers.
• Understand your audiences – your need, your brand, your proposition, donor motivations for giving to you.
• Manage your portfolio – review key drivers and the associated effort v reward for each type of fundraising, including key financial benchmarks and trends.
• Influence donor behaviour – importance of research, nudges and journeys.
• Enabling success – creating a culture of innovation, making a case for investment, managing and mitigating risks, what to measure, how to create synergy.

Schedule:

The course is offered in the following two formats:

(1) In-person

The in-person class is three days in length.

Day 1: 8:30 a.m.–5 p.m.
Day 2: 8:30 a.m.–5 p.m.

(2) Virtual (Live) Schedule

The live, virtual class is held over six sessions from 2pm to 5pm Eastern and hosted using the Zoom platform. 

Training Policies:

Please review the attendance policy and cancellation/transfer policy before registering.