If your organization relies on a diverse mix of fees, events, and/or contributions for support, you’re sure to find this information-packed course indispensable.

In this lesson, you’ll explore how and why nonprofit marketing succeeds. You’ll learn to tie benefits to features to create a winning marketing program for your organization. The lesson will show you how to set marketing goals and objectives—no more guessing for you! You’ll also learn how to think big, imagine great things, and understand how to measure your success. By the end of this lesson, you’ll think like a professional marketer, ready to take on any challenge.

What you will learn:

• Learn powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers
• Learn how to persuade the media to communicate your organization’s message
• Evaluate and implement effective promotions, advertising campaigns, and communication techniques

How you will benefit:

• 24 course hours learn to compete more effectively for customers, donors, members, and volunteers
• Add more value to your organization with effective marketing skills
• Open the door to additional opportunities to help your nonprofit

Course Materials

• Video Presentation (approx. 90 minutes)
• Participant Guide (30–40 pages)
• Related Readings

The Participant Guide contains: course objectives, an outline of the course, learning activities related to the course, a glossary of terms, supplemental materials, biographical information, contact information, featured organizations from the case studies, Q&A with faculty, a bibliography, an organizational assessment tool, and an action plan template.

Course materials are designed with working professionals in mind. The entire course can be completed independently and at your own pace. All course materials can be accessed for one full year from the date of purchase.